[ Announcement: Slowing down on social media – 2022-12-15 ]
We have various social media channels for the resort, our activities / events, and our initiatives, but use social media on a limited basis.
- Facebook [ we do not post on this platform, page is deactivated at this time ]
- Twitter [ we do not post on this platform, page is deactivated at this time ]
Social Media Strategy and Policy
We do not use social media much anymore, as it is just media (not social). And when we do post something on one of the social media platforms, it is for providing information, not to sell our services or products — with the purpose of our social media accounts to direct users to our website, as our website provides the source of all our information. We do not interact with individuals via social media (i.e. we do not respond to posts on social media); but rather communicate via online chat from our website, email, and in person. As such, we do not reply to comments on our social media posts and remove comments that cause misinformation or take away from the content of a post. We do not believe social media is a place for having discussions or making comments that are not relevant. There is a lot of noise and hatred in the social media realm, and we do not want to contribute to noise or the hatred — remember, we are about getting people closer to nature year-round. There might be sounds in nature, but there is not noise.
For our online presence, our website is the core information center for our operations. The website is kept up-to-date. We utilize the social media platforms (e.g. Instagram, Facebook, Twitter) to provide quick snippets of information, which are linked to more detailed information on our website. Thus, if anyone wants to find out information about the Keweenaw Mountain Lodge, the website is where they can find it. As well, one can always visit the Lodge to learn what is going on, and talk to staff members in person at the Lodge.
Any one that posts comments on our social media accounts / posts that indicate that you do not understand why we exist, or indicate that one is living in the past, will be blocked on our social media accounts. Such comments provide misinformation and keep pulling others backwards (living in the past), and we live in the present.