Keweenaw Mountain Lodge becomes the title sponsor of Trails Fest

Copper Harbor, Michigan, August 20, 2021 — It is a match made in heaven, or about as close to it as we can get in Copper Harbor: the Copper Harbor Trails Club has partnered with the Keweenaw Mountain Lodge to continue the Trails Fest. The historic Keweenaw Mountain Lodge, considered to be the Jewel of the Keweenaw, will be the title sponsor of Trails Fest as part of a 4-year agreement agreed upon earlier this month between the two parties.

The Copper Harbor Trails Club and the Keweenaw Mountain Lodge are proud to be working together to produce this iconic event in the Keweenaw that is loved by outdoor enthusiasts. The Lodge takes over from Bell’s Brewing in being the title sponsor of the event to keep one of the best mountain biking festivals going on some of the best mountain biking trails in the country.

This is the 28th year of the Trails Fest, taking place Sept. 3 – 5, 2021 in Copper Harbor, MI. The annual Labor Day Weekend event features races, music, beer, and good times on Saturday and Sunday!

The Trails Fest fits into the Lodge’s philosophy of focusing on outdoor activities for all-ages, as the event has something for everyone, whether you are a cross-country lover, blazing-fast downhiller, enduro expert, sure-footed trail runner, or aspiring young ripper.

The mountain biking races that will be held this year as part of Trails Fest are the Enduro, the XC (long and short), the Downhill, and the Junior MTB race. The Enduro is a stage-race format where the goal is to accumulate the lowest combined time from a series of individually timed races. The XC races feature challenging singletrack and elevation changes that are a trademark of the Copper Harbor Trails. This year the course will have a unique, challenging twist that is guaranteed to literally keep racers on their toes. The Downhill race will feature a new course on the new black diamond trail at East Bluff Bike Park that will challenge the most advanced riders. And the Junior MTB race will have 1.5 and 3 mile races for children under 13 years of age, which are on the Back 9 Trails at the Keweenaw Mountain Lodge.

Since 2018, the Lodge has been under new ownership. The new ownership and the Lodge team have been working to transition the Lodge to be a hub for outdoor activities at the top of the Keweenaw. This has entailed the Lodge working closely with the Copper Harbor Trails Club to continue to improve the trail system in Copper Harbor. The Lodge supports the club’s mission to continue to improve all the trails in the system and construct new ones. Thus, becoming the title sponsor of the club’s marquee event, Trails Fest, is a natural fit for both organizations.

Another philosophy that the Lodge focuses on is education. Thus, look to see the Lodge and the Copper Harbor Trails Club partner on various clinics and workshops scheduled around Trails Fest in future years.

The agreement is for four (4) years, with the intent to extend further into the future in order to make the Trails Fest event one of the most enjoyable outdoor activities in the Midwest and the country. “The Lodge is honored and proud to be the title sponsor of the Copper Harbor Trails Club’s iconic event, Trails Fest. This partnership further solidifies our support for the club and its purpose in developing and maintaining an incredible trail system at the top of the Keweenaw”, said John Mueller, Keweenaw Mountain Lodge.

“We are excited to have the Keweenaw Mountain Lodge as the Title Sponsor for the Copper Harbor Trails Fest for the next four years. The event will continue to grow and evolve with their support, and we can’t wait to integrate more activities in and around the Lodge over Labor Day weekend,” said Nathan Miller, Executive Director of the Copper Harbor Trails Club. “We could not have asked for a better partner to help carry the torch with us to continue our goal of making Copper Harbor one of the best mountain biking destinations in the country.”

It is a beautiful time to explore the Keweenaw’s forests. Come on UP! We look forward to seeing everyone during the Labor Day weekend.

Register for the 28th Copper Harbor Trails Fest presented by the Keweenaw Mountain Lodge at:

• https://copperharbortrails.org/event/copper-harbor-trails-fest

 

[ Print Version (PDF): PR 20210820 – KML becomes the title sponsor of Trails Fest ]

Note: This is a joint press release from both the Keweenaw Mountain Lodge and the Copper Harbor Trails Club