We strive to use a limited group of typefaces (fonts) to be able to contribute to our strong brand identity. By using consistent typography we aim to have one unifying element that pulls our work together. This creates harmony among KML’s documents, communications, and promotions.
- Calder Family of Fonts (example below of 3 of the Calder family fonts)
Over time, may use other fonts as part of a specific KML campaign or event. However, do not use any typeface other than those specified here unless approved by the person in charge of KML’s marketing activities.
